The Short type: Naming a kid isn’t any small task for wanting moms and dads. After all, we hold our very own brands with our team the entire resides, or even pass them to our very own youngsters, therefore it is crucial that you select a reputation which fits. With well over 20,000 brands from which to choose, offers various options, which range from old-fashioned to stylish and all things in between. Besides will be the website a fantastic reference for wanting moms and dads, but it’s just a great location to explore and find out exactly “What’s in a reputation?”


The majority of children most likely you shouldn’t elect to check the phonebook for fun, yet not everybody is as fascinated with labels as is Jennifer Moss. The creator and Chief Executive Officer of mentioned that since that time she was actually a tiny bit lady, she is adored to learn brand new names. In fact, her favorite youth hobby had been sitting down with a phonebook to understand more about the number of choices.

“It’s always been a weird passion of my own. Maybe because my name is Jennifer, basically these types of a common name — I happened to be fascinated by it,” she stated.

As a grown-up, Jennifer combined the woman pro skills as some type of computer programmer together with her passion for brands, establishing the first child title database on newly general public internet in 1996.

“I put it on the web, and even without registering title, many people started coming to this site as it was the initial site that had brands and meanings,” she mentioned. “I imagined, ‘Hmm, possibly this is certainly something,’ so I registered title — as well as the sleep is background.”

Nowadays, functions community forums, user-submitted title lists, parenting advice, an interactive maternity tracker, and blogs. Most recently, Jennifer established a podcast — alone of their kind — in which she along with her brother, Mallory, meal about title trends and star child development along with answer listener questions.

A family group company that has been close Since 1996

When Jennifer basic founded in 1996, she didn’t come with concept so many people is intrigued by it or the website would one-day end up being a worldwide neighborhood. But the immediate influx of traffic provided their pause available the options, therefore she achieved out to her very own household for additional aide.

“That was right back before anyone made cash with internet sites,” she said. “I was actually working regular next, but i’ve three siblings, as well as the amount of time, my personal mother was still alive. I found myself like, ‘Can you guys assist me using this?’ From its inception, it actually was children company.”

Initiating an information weblog on parenting and childcare was actually an all-natural next thing for your internet site, Jennifer mentioned, because the woman mother, Peggy, had been a childhood training specialist. Composing in pseudonym Grandma Maggie, Peggy penned this site’s parenting line for almost two decades. Although Peggy passed away in 2014, a blog stuffed with Grandma Maggie’s guidance, together with a variety of ebooks she penned, continue to your website nowadays.

“We grab some satisfaction for the website and that which we carry out, therefore truly has taken us better,” Jennifer said. “most of us live in different locations, but we must cope with each other each and every day because we have company what to discuss. I don’t know if we could have been as near as a household whenever we didn’t have business. It ties all of us together.”

Today, the neighborhood is a global family.

“we’ve users who’ve been on the site for 20 years who’ve in fact adult, gotten hitched, along with kids after joining as young adults. Which is awesome,” Jennifer said.

Give consideration to background and recognition, and acquire guidance From User databases and Message Boards

“deciding on the best name is important since it is she or he and they’ve got to call home with it — but it should be something which reflects your own individuality as a moms and dad,” Jennifer stated.

The parents are progressively interested in helping the youngster get noticed with an one-of-a-kind title: a deviation through the inclination among early in the day generation of moms and dads years exactly who favored to locate well-known usual brands because of their kids.

“moms and dads are more probably now to choose a distinctive title than in the past. They may be trying to steer clear of the top-10 record, that is method of a more recent development. Back the ‘50s and ‘60s, moms and dads planned to conform much more, so that they selected prominent names because of their young ones to squeeze in,” Jennifer informed you.

“i do believe many parents get truly pressured over it simply because they feel like this can be gonna be some thing they must accept for the remainder of their unique schedules, and that it’s their own brand,” she carried on. “its become truly big nowadays to own a personal brand.” characteristics over 20,000 names to understand more about and several discovery possibilities as moms and dads attempt their unique naming trip.

One enjoyable option to look for title determination will be browse lists eg Shakespeare Names, Names From Harry Potter, or character Names. An email panel on the webpage also provides folks the opportunity to get in touch with the community and request feedback and information while they restrict their particular naming choices.

“we actually care about the customers. We try not to have the marketing get in the way of experience,” Jennifer mentioned. “when they need to make a name record, they are this is send one out of, and we also’ll publish it for them. In my opinion that accompany becoming a family-owned company… its even more personal.” can there be for all you Hard Naming Decisions

Although naming a kid is a choice that in the long run utilizes parents’ instinct, it surely helps to obtain expert advice during process. Jennifer calls in the good qualities, referred to as onomastics, to convey expecting parents with all the finest info offered about name roots and meanings.

“we now have two title specialists who’re in fact scholared in onomastics, the study of labels. Easily aren’t able to find the knowledge on a name, We’ll get in touch with among the many specialists and ask all of them exactly what the background is actually,” she mentioned.

Calling in the professionals can lead to some informative shocks. As an example, Jennifer mentioned, the name “Kennedy” actually suggests deformed mind — some thing, possibly, to take into account before naming a young child following the good looking, magnetic US president usually from the name.

Moreover, features revealed two guides. You’re a traditional encyclopedia of labels, additionally the different is actually a very entertaining workbook that can help moms and dads manage to get thier innovative drinks moving.

“you probably write in it, therefore can help you restrict name choices and perhaps pay names you would not have looked at — folks who have affected you, educators, street brands,” Jennifer revealed.

The latest function on the site is actually a podcast organized by Jennifer along with her brother, Mallory. The siblings discuss child title developments, modern celeb baby labels, and response listener questions relating to brands and naming. Subscribe wherever obtain the podcasts to capture the most recent from the Moss sisters. offers a wide-ranging assortment of guidance, search-engines, and fun strategies to welcome your baby. Enjoy your website today to get the full story!